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Dear Business Leader:
Are you….
- Eager to promote your products and services to a highly influential niche of hundreds of professional speakers, consultants, trainers, coaches, and other entrepreneurs in and around New England?
- Looking for cost-effective, high yield vehicles for advertising your business and building visibility with the right target market throughout the year?
- Interested in forming strategic partnerships with the region’s only association serving the professional speaking industry, while tapping into a national network of professional speakers?
Whether you’re looking to gain visibility, build your brand, or simply promote a specific product or service, NSA New England provides dozens of opportunities throughout the year to tap into the professional speaking market. With over 100+ active members, and several hundred former members and guests who attend our programs, read our communications, and visit our website, NSA New England provides a multitude of ways to promote your business.
We invite you to take advantage of opportunities to sponsor our chapter and its members. As you determine the level of visibility and recognition that your business seeks, consider the variety of ways in which our events, communication vehicles, websites, and more, can help you reach your target audience, month after month.
Thank you, and we look forward to partnering together to help grow your business!
How well are you positioning your business to reach this market?
When you tap into the professional speaking market, you tap into a group of highly trained experts in a variety of industries and disciplines, who reach audiences as trainers, educators, humorists, motivators, consultants, authors and more – all part of the $120 billion meetings industry! (www.nsaspeaker.org)
At NSA New England, we serve hundreds of current and former members – plus hundreds of affiliated guests – that represent a significant piece of the meetings industry pie in our region. The opportunities quickly add up - with hundreds of speakers, speaking in front of thousands of audience members, hundreds of times a year.
We’re also thepremiereorganization that serves the needs of professional speakers in New England. As an award-winning chapter of the National Speakers’ Association, we offer a range of programming, special events, conferences, and other learning opportunities to attract and retain our highly successful membership.
How can NSA New England help your business grow?
Like you, our members want to grow their own businesses – and are eager consumers of products and services than can help them do so. Our members are also drawn to the strong sense of community that our chapter provides, and rely on our meetings to deliver strong insight, fresh ideas, and innovate programming that helps them grow their business, increase their value, and deliver to their clients.
Equally important, our sponsorship rates are affordable and flexible. Because we reach over 1,200 members, non-members and guests [professionals who attend our meetings but have not yet qualified for membership] through our various programming options on an annual basis, your CPM is significantly lower than mainstream media channels.
We offer dozens of opportunities for you to reach our members on an annual, monthly, or weekly basis, including:
- Saturday events: These day-long programs (approximately 6-8 scheduled annually) attract professional speakers and guests from around the region, and feature some of the best speakers in the business, anywhere. Lunch and networking opportunities are included in the event.
- Teleseminars –NSA New England allows members to conveniently access a wealth of knowledge and information offered by industry experts via teleseminars. Members can access this information from the road, inside the comfort of their own homes, or online, via a digital recording.
- Up Close and Professional – Intimate, member-only dinners held at the home of an NSA New England past president or other prominent speaker. These evening-long affairs allow members to discuss a particular topic in greater detail in a warm setting.
- Annual Auction– NSA New England’s largest fundraising event is held annually, and raises a large portion of the chapter’s overall budget each year. Members and guests generously bid on a wide range of products and services that help their professional and personal lives.
- FastTrack Academy– NSA New England offers the only educational program in the region for aspiring professional speakers. Over 22 weeks, students meet at a local university for classes taught by recognized professional speakers.
Other Opportunities to Reach NSA New England members and guests:
- NSA New England Speaks! – Reach NSA New England membership (100+) through our quarterly, four-color, glossy newsletter.
- The NSA New England E-Zine – Distributed every Tuesday, our e-zine reaches over 600 subscribers throughout New England, including professional speakers, trainers, consultants, coaches, and more, and provides up-to-date information about programs and events.
- www.nsanewengland.com –A user-friendly format allows visitors to register for events, download files and information, access information about members, and learn about the chapter and its partners.
Now it’s Your Turn!
If you’re serious about growing your business among professional speakers, trainers, consultants, coaches, and other entrepreneurs – then we invite you to join us as a chapter sponsor.
When you partner with NSA New England, you are provided with many opportunities to reach your target market at rates that you can afford. From one-time advertising to platinum-level sponsorship, we offer many packages at price points to meet any budget.
Start Marketing Your Business with NSA New England today!
- Become a Teleseminar Sponsor for only $150/year. Sponsor the teleseminars – your company will be introduced and thanked at the beginning and end of every call, and will be listed in the announcements which come out weekly for one month prior to the event.
- Sponsor a Saturday meeting for only $250/meeting. Your company can be ‘The Company of the Day’ as we promote you and your business throughout the six-hour program.
- Looking to roll out a new product or service? Donate it to our auction, and build goodwill and name recognition in front of your target market.
- Make a splash at our 20th anniversary party! Sponsor our June 2006 event and introduce yourself to NSA New England’s members and large extended family.
- Want to get the word out quickly about your business? Advertise in our weekly e-zine that reaches over 600 speakers, coaches, trainers, and consultants each week. Cost is $2/word and provides a link to your website.
- Reach our members through our high-quality, glossy newsletter. Reinforce your key messages, roll out new product information, or provide more detail about your business in this quarterly publication. Rates start as low as $50 for 1/8 page.
- Interested in building your brand? Sponsor a new chapter member with an NSA New England scholarship in your name. Provide financial support to help a newer member attend a national conference, buy some books, or more.
More Marketing Opportunities with NSA New England:
- Platinum (Lead Sponsor): $1500 (includes free attendance to all NSA New England programs throughout the year for you and one guest)
- Only one company per industry will be selected for this level of sponsorship and guarantees exclusivity in your industry for all other levels of sponsorship.
- A representative from your company will be introduced and recognized during the opening of all meetings for one year by Chapter President.
- Opportunity for company representative to present a three-minute ‘commercial.’ (see guidelines below)
- Company banner, signage, or other information (provided by your company) may be displayed at our meeting site during our events.
- Table tents or one page brochure (provided by your company) may be placed on every table during our events.
- ·Banner ad with your logo placed prominently on www.nsanewengland.com for one year.
- Prominent placement of your logo, company contact information in NSA New England Speaks! for four (4) issues (one-year subscription included)
- 25-word ad placed in weekly e-zine for one year.
- Gold: $1000 (includes free attendance to Saturday programs for one year for you and one guest)
- Only one company will be selected for this level of sponsorship and guarantees exclusivity in your industry for all other levels of sponsorship.
- Opportunity for company representative to present a three-minute ‘commercial.’ (see guidelines below)
- A representative from your company will be introduced and recognized during the opening of all meetings for one year.
- Company banner, signage, or other information (provided by your company) may be displayed at our meeting site during our events.
- Table tents or one page brochure (provided by your company) may be placed on every table during the luncheon program during our events.
- 25-word ad placed in weekly e-zine for one year
- Silver: $750 (includes free subscription to NSA New England Speaks! for one year)
- Banner ad with your logo placed prominently on www.nsanewengland.com for one year.
- Prominent placement of your logo, company contact information in NSA New England Speaks! for four (4) issues (one-year subscription included)
- Company name and contact information will be introduced and recognized during all teleseminars and Up Close and Professional programs for one year
- 25-word ad placed in weekly e-zine for six (6) months
- Bronze: $500
- Banner ad with your logo placed prominently on www.nsanewengland.com for one year.
- Company name and contact information will be introduced and recognized during all teleseminars and Up Close and Professional programs for one year.
Don’t wait to grow your business with NSA New England. Contact us today and get started!
Additional Information for our Sponsors:
At NSA New England, our goal is to help you achieve your goals. In partnering together, we want you to get the biggest ‘bang for your buck,’ and make the most out of your exposure and access to our members. Whether you are reaching our community online, through our print channels, or in person, consider the following in order to best leverage your investment:
Saturday Meeting Sponsors:
- For our individual meeting sponsors and Platinum level partners, you have the opportunity to address our audience for three minutes to educate them about your business.
- Please help our audience understand what you do best by addressing the following points in your ‘commercial’:
- What does your product/service do?
- How can your product/service specifically help professional speakers? Please provide some examples.
- How can we learn more about what you do?
- Because of limited time constraints, we ask that your comments are brief. Please do not use power point slides, video, etc.; instead, use your three minutes to have a conversation with the audience and allow for a few questions.
- Please bring your materials (table tents, signage, etc.) to our Saturday meeting on the day of the event itself. A chapter representative will meet you at our meeting site 30 minutes ahead of our meeting start time to help you set up.
Other Guidelines:
- Please note that our quarterly newsletter follows a print schedule that is determined at the start of each fiscal year. For NSA New England Speaks! advertisers, we ask that you plan accordingly when submitting material so that we may include your information in a timely fashion.
- Many of our sponsors will have the opportunity to be introduced to our members by NSA New England’s chapter president during teleseminars, Up Close and Professional meetings, and more. We ask that you provide a written introduction/’commercial’ that does not exceed 500 words for this purpose.
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