Common Sense Thinking Regarding Uncommon Business
Practices That May Help Grow Your Business and Possibly
Make (or Save) You Gobs of Cash in the Process
Can you challenge the conventional wisdom and thrive? You bet! Phillip Van 
Hooser did.
Listen as he explains why…
- taking any speech for any fee on your topic may serve to raise your fees…and bottom line
- negotiating fees can sometimes be a good thing
- bigger (as in staff, offices and inventory) is not always better
- creating products could be a really lousy idea
- hiring a speech coach could hurt, not help, your performance
- paying big bucks for product development is just plain crazy
- letting clients go can get you more income
- refusing referral fees can result in even more business
- working with speakers bureaus may stunt your professional growth
- missing family birthdays, dance recitals and ballgames may make you a better parent
Maybe you don’t consider yourself a contrarian, but you occasionally find that some common "wisdom" touted by speaking, training and consulting self-proclaimed "gurus" just doesn’t fit your personal business model. Maybe you want to grow your business, serve your clients better, get more repeat and referral business and sell more products, but you’re just not sure how to make it all happen. Maybe you want to rethink and retool your business practices, but you’re fearful of sacrificing where you are to get where you could be. If any of these statements ring true with you, our guest for this session will help you see a different perspective that might help you generate more profits, passion and personal satisfaction from your work.
Phillip Van Hooser has learned to challenge conventional wisdom while creating business practices that work for him, his clients, and his family. Hear the thinking that has resulted in his creating a thriving 20+ year business, a solid bottom line and healthy family relationships.
Since 1988, Phillip Van Hooser MBA, CSP, CPAE has spoken, written, consulted and coached on leadership and customer service issues for more than 2,800 audiences worldwide. From his earliest business experience as a manager for FORTUNE 500 heavy manufacturing and consumer products companies, Phil knows the leadership methods that work to inspire employees to improve their performance and productivity…and those that don’t!
Van Hooser is also a successful business author whose expertise has been published in numerous trade journals and publications including Investors Business Daily. In his best-selling book, Willie’s Way: 6 Secrets for Wooing, Wowing and Winning Customers and Their Loyalty, Phil used his extraordinary storytelling ability to illustrate a proven customer service model that builds customer loyalty and improves profitability even in the most difficult business environments.
By way of pertinent content, engaging stories and real-world applications, Phil’s audiences experience tried and true leadership and customer service lessons drawn from the real work world — ideas that can be enjoyed, embraced and easily transferred to current business circumstances to create immediate improvements and results.
A longtime member of the National Speakers Association, Phil currently serves NSA’s membership as its national President-Elect (leading to the NSA Presidency during 2009-2010). In 1993, Phil earned the Certified Speaking Professional designation and in 2006, Phil was inducted into NSA’s CPAE Speaker Hall of Fame. www.vanhooser.com