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Podcasting: What, Why, How, and Wow
9:00-10:30 AM
What’s not to love? Join us Valentine’s Day morning to learn about podcasting from two perspectives: Helen Osborne will talk about her journey going from someone who didn’t know anything about podcasts to being producer and host of her own bi-weekly interview series. She didn’t accomplish this alone (although many people do). Adam Weiss is a podcast consultant and helped Helen all along the way. In this session, Adam will highlight what podcasting is, why to do it, and how you can get started. Wow!
Recognized as an expert in health literacy, Helen Osborne M.Ed., OTR/L helps health professionals communicate in ways patients and their families can understand. Helen speaks, consults, writes, and podcasts about all aspects of health literacy. Since October 2008, Helen has been producing and hosting her own podcast interview series, Health Literacy Out Loud. You can learn, listen, and subscribe for free by going to http://www.healthliteracyoutloud.com/.
Adam Weiss is a successful educational podcaster and podcast consultant. An expert interviewer and communicator, he aims to show that podcasting is more about story, presentation, and technique than fancy gear and tech toys. He is the creator and of the popular Current Science & Technology Podcast for the Museum of Science in Boston, which he hosted for more than two years. He has also created the critically acclaimed Boston Behind the Scenes Podcast, as well as the experimental Puzzle Podcast. You can find all of his podcasting and new media work at http://www.podcastconsultant.net/.
Thriving in the Slowdown: How to Prepare for the Return of the Buyer 10:45 - 12:15 PM
During the last year, the US economy has lost 2.5 million jobs – net. And it’s accelerating. In the past 60 days, the economy lost more than 1 million of those jobs. The jobs lost are a little different from other downturns. Ominously, for many of us, the people now out of work are the very people that have been in our audiences.
This downturn will have lasting effects. Even if your business is unaffected so far, it will have to adapt to a changed economy when the recovery comes.
During economic slowdowns — like the one we’re in now — some of our businesses thrive, and some…don’t. Whichever is the case for your business, you’ll do better during the recovery that’s coming if you prepare for the return of the buyer. Maybe you’re thinking that Step One is surviving the slowdown. ‘Show me how to get through this,’ you say, ‘and then we’ll talk about the Other Side.’
But knowing where you want to be when the buyer returns tells you a lot about what to do now. That’s why Rick Brenner suggests that we prepare for the return of the buyer, to help find the right path through the slowdown.
Over many years as a business strategy consultant, Rick has developed dozens of business plans and marketing plans for a variety of client businesses, from startups to multi-billion-dollar corporations. He’ll show you how to get into the minds of your buyers, not only as they are now, but how they will be when the recovery comes. And knowing your future buyer is critical to making the right adjustments now. This insight-packed program will help you transform your business to exploit the opportunities that are always generated by this kind of upheaval.
A member of NSA and our chapter since 1998, Rick has been honored with the Charlene Shea Award and a Helping Hands Award, and has been selected as Chapter Member of the Year twice. Rick is a dynamic speaker and a dynamic thinker. "Insightful," "funny," and "engaging" are words that audiences often use to describe Rick and his programs – along with "inciteful," "disruptive," and "eye-opening." He thinks on his feet and welcomes audience involvement. So think about your own business now and come prepared to think about it differently after February 14!