How YOU Make Your Message More Memorable
Presented by Ron Culberson, CSP, CPAE
Whether you’re speaking to a group of 1000 attendees at a conference or a small group of senior leaders, the goal is the same: to effectively convey important information and influence the actions of the audience. Great speakers capture the hearts and the minds of their audiences. They do this most effectively by tapping into their unique gifts, skills, and experiences as a way to connect their authentic selves to the content of their message. The result is a one-of-a-kind delivery of information.
The first step in developing an effective speaking style is to understand the unique perspective that you bring to a presentation. Next, you must understand the goal of the presentation and the audience to whom you are speaking. That sets the stage for creating a powerful structure that includes content, stories, and humor. By combining your uniqueness with an engaging style of delivery, your message will make a greater impact and be more memorable.
With a master’s degree in social work, Ron Culberson spent the first part of his career working in a large hospice organization as a clinical social worker, middle manager, and senior leader. As a speaker, humorist, and author of Do it Well. Make it Fun. The Key to Success in Life, Death, and Almost Everything in Between, he has delivered more than 1,000 presentations to associations, government agencies, non-profit organizations, and corporations. His mission is to change the workplace culture so that organizations are more productive and staff are more content. He was also the 2012-2013 president of the National Speakers Association and is a recognized expert on the benefits of humor and laughter.